Research blog:commercial

 I am doing a Paper Mate commercial, in these commercials the audience usually sees people's hand drawing with pens. That glide like melted butter on the paper.

• The props they tend to use in the commercials would be pens self-writing and sometimes humans drawing. Also, another prop they use would be a cat. 
• The scores through the commercials are fast-paced sounds that are meant to make the audience feel how smooth the pens write. Also of how fast it writes because of its smoothness.
• The appearance is usually a colorful assortment of different colored pens smoothly and in a fast pace drawing. A beautiful drawing with ink joy in the middle.

1. Conventions and codes in Paper Mate pens include 2 hearts and with an added "share the love and make a difference" slogan. This slogan sparks the media of sharing with people, helping people out whenever they are in need.
2. In the commercials, the props are always angled to show the paper mate or ink joy on the pen to let the audience know it's a paper mate commercial. Because of the lighting, it helps to show the logo.
3. The commercial can sometimes include pathos- showing a loving message of sharing and multiple people of all colors drawing together. Another way they show pathos is by putting a cute cat in their videos.
4. The commercials are usually lighted very bright making everything in the frame visible. Showing the true bright color of the pens. 
5. The commercials give off a happy feeling because of the bright lighting and the beautiful arrangement of colors. Also, the nice music playing in the background to set the mood.
6. The commercials tend to be persuasive because of the quality of the pen or product. That lasts longer than competing brands.